Who Steve Job really is

Steve Job is a person who is really good in pretending. That is what Jeff Goodell, a journalist and a former employee’s of Apple said.

Steve Job's holding an apple as a symbol of 'conquering' Apple company.

Is it true, or is Goodell trying to deceive people into hating Steve Job’s company?

If he is wrong, what grudge do he has against Job?

There are many hoaxes about Job’s ruthless behaviour, violent personality, and his madness had drove people away from him. However, based on my observation, Steve Jobs is just trying to teach his employees to not giving up easily and to complete their works perfectly. Under the lead of Steve Jobs, Apple now is a big company with more than 4000 workers. Moreover, he also started successful companies with many loyal employees because of the less stressing environments in the workplace, and the good treatment they received by the employers.

Jeff Goodell as a credible person in criticizing Job said, everyone cannot stand with Job’s and after that Apple fired him a year after he messed  up. Is it the real thing that happened? Based on what I have heard in Steve Job’s public speech, he said that when Apple hired someone to run the company together with him, both of them have different views on the future of Apple, resulting in the elimination of Jobs from the company since the board director sided with his partner. In my opinion, Steve Jobs screwed up, but there is no relevance in firing Jobs because he is a hardworking staff of Apple, and he did sincerely apologize from David Packard and Bob Noyce for failing.

Another accusation of Goodell towards Jobs is that Jobs think that he is the only one that is right and can be trusted, not the consumers. In spite of this, he did things his own way because he needs originality and precision in his products to make sure those products are not only good, but also perfect for the consumers. Steve Jobs has guts and to believe in his own ideas because he thinks that his customers believe no less than the best product.

Somehow, there are reasons behind Job’s doings. But how do we interpret his doings is what the matters. If we look at the bright side, it is how every awesome Apple’s products are made. By Steve Jobs’ ruthless behaviour, violent personality, and his madness.

Apple's famous products. Iphone, Ipod, Macintosh, etc.